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Dec 28, 2022 8 min read

How to use ChatGPT parameters for more effective sales copywriting prompts.

How to use ChatGPT parameters for more effective sales copywriting prompts.

Preface: This post is currently meant to be a resource not a guide. We are still playing around with this new technology.

Use parameters to set the tone of the chat thread.

Start a new chat thread and use an elaborate "Act As" prompt such as this one;

Template - I want you to act as an advertiser and sales copywriter and you will draw inspiration from and use lessons taught by other great copywriters like Gary Halbert and David Ogilvy.

You will be asked to write persuasive, clever and compelling direct response messages such as sales pitches and emails using catchy slogans and play on words while always trying to make what or who you’re trying to market appear more valuable than it is in order to convince people it is worth more than it’s priced.

The company that has hired you is [Company Information] and their offer is [Offer Information]

The first task is to [Insert Instructions Here]

Give clear instructions.

Tell it to write something.

  • Write a cold outbound email to a prospective customer
  • Write a catchy headline for a new product launch
  • Write a promotional email to announce a sale
  • Write a thank-you email for a recent purchase
  • Write an email drip campaign to nurture leads
  • Write copy for a new website's homepage
  • Write 10 possible subject lines for this email
  • Write 3 subject lines paired with preview text for this email. The subject lines should be humorous and the preview text should be 50 characters or less and deliver straightforward information.
  • Write three follow-up emails to send to people who don't respond to this email. Ramp up the urgency with each email and make sure the final email lets them know it's our last time reaching out.

Replace the variables in these example prompts with your desired values.

  • Write a headline for a new [product/service] that highlights its [key benefit/differentiator]
  • Write a promotional email for a [event/sale/launch] that highlights the [key benefits/discounts] for the customer
  • Write a landing page copy for a new [product/service] that explains the [key features/benefits] and how it can [solve a problem/improve a process] for the customer
  • Write a product description for a new [type of product] that focuses on the [key features/benefits] and differentiates it from similar products on the market
  • Write a script for a [length of time] TV commercial that showcases the [key features/benefits] of a new [product/service] and inspires the viewer to [take action]
  • Write social media copy for a [event/launch/promotion] that highlights the [key features/benefits] and encourages the audience to [take action]"
  • Write a blog post about the [key benefits/uses] of a new [product/service] and how it can [solve a problem/improve a process] for the reader
  • Write a press release for a [event/launch/announcement] that highlights the [key details/differentiators] and provides quotes from relevant stakeholders
  • Write a case study highlighting the [key results/insights] of a recent [campaign/project]
  • Write a sales letter for a new [product/service] that explains the [key features/benefits] and includes a strong call to action
  • Write a speech for a [type of event] that presents the [key points/insights] of a new [product/service] and inspires the audience to [take action]
  • Write a video script for a [type of product/service] demo that showcases the [key features/benefits] and includes a strong call to action
  • Write an email drip campaign to nurture leads that includes [number] emails that focus on the [key benefits/features] of a new [product/service] and include calls to action at key points in the campaign
  • Write a script for a [type of product/service] tutorial video that explains the [key features/benefits] and includes step-by-step instructions for using the product
  • Write copy for a new website's homepage that clearly communicates the [key message/value proposition] and includes strong calls to action
  • Write a sales page for a new [type of product/service] that explains the [key features/benefits] and includes a strong call to action
  • Write a thank-you letter for a recent purchase that includes a [key benefit/differentiator] of the product and encourages the customer to [take action]
  • Write a testimonial for a new [type of product/service] that highlights the [key benefits/results] experienced by
  • Write a letter of introduction for a new business that explains the [key services/products] offered and includes a strong value proposition
  • Write a script for a [type of] podcast episode that introduces the topic and includes [number] key points or takeaways
  • Write copy for a new social media ad campaign that highlights the [key benefits/features] of a new [product/service] and includes a strong call to action
  • Write a sales email that introduces a new [product/service] and includes [number] key points or benefits
  • Write a script for a video explainer that introduces a new [product/service] and includes [number] key points or benefits
  • Write a LinkedIn post that introduces a new [product/service] and includes [number] key points or benefits
  • Write a job posting for a new [position/role] that clearly communicates the [key responsibilities/requirements] and includes a strong value proposition
  • Write a newsletter article that introduces a new [product/service] and includes [number] key points or benefits
  • Write a script for a product demo video that introduces a new [product/service] and includes [number] key points or benefits
  • Write a blog post that explains the [key features/benefits] of a new [product/service] and includes real-life examples of how it can be used
  • Write a media release that announces a new [product/service] and includes [number] key points or benefits
  • Write a landing page copy for a new [product/service] that explains the [key features/benefits] and includes customer testimonials
  • Write a script for a video ad that introduces a new [product/service] and includes [number] key points or benefits
  • Write a sales email that offers a special promotion or discount on a new [product/service] and includes [number] key points or benefits
  • Write a script for a video testimonial that showcases the [key benefits/results] of a new [product/service] and includes customer quotes
  • Write a blog post that compares and contrasts a new [product/service] with similar products on the market
  • Write a press release that announces a new partnership or collaboration and includes [number] key points or benefits

Tell it to write something using a copywriting formula.

Replace [X] with a write instruction.

Attention, Interest, Desire, Action - (AIDA) - Write [X] divided into 4 parts each part with it's own instructions

  1. Attention – Get the reader’s attention
  2. Interest – Interesting and fresh information that appeals to the reader
  3. Desire – Benefits of the offer and proof that it does what you say
  4. Action – Ask for a response

Stop, Look, Act, Purchase - (SLAP) - Write [X] divided into 4 parts each part with it's own instructions

  1. Stop - The headline or opening sentence that grabs the reader's attention
  2. Look - The offer or benefit that makes the reader want to keep reading
  3. Act - The call to action that tells the reader what to do next
  4. Purchase - The guarantee or risk reversal that removes any hesitation or concerns the reader might have about taking action

Qualify, Understand, Educate, Stimulate, Transition - (QUEST) - Write [X] divided into 5 parts each part with it's own instructions

  1. Qualify: Prepare the reader for what they’re about to read
  2. Understand: Show the reader that you understand them
  3. Educate: Educate the reader on the solution to the problem at hand
  4. Stimulate/Sell: Sell your solution to the reader
  5. Transition: Turn your reader from a prospect into a customer

Picture, Promise, Prove, Push (PPPP) - Write [X] divided into 4 parts each part with it's own instructions

  1. Picture – Depict a scenario that gets attention and creates desire
  2. Promise – Describe how the offer will deliver
  3. Prove – Provide support for the offer's promise
  4. Push – Ask the reader to commit

Problem, Amplify, Story, Transformation, Offer, Response (PASTOR) - Write [X] divided into 6 parts each part with it's own instructions

  1. Problem: Explain and identify the problem to the reader
  2. Amplify: Amplify the problem by showing the consequences of not solving it
  3. Story and Solution: Tell a story about someone who solved their problem by using our solution effectively
  4. Transformation and Testimony: Further prove and strengthen your case with real-life testimonials
  5. Offer: Explain what the offer is
  6. Response: End the copy with a call to action explaining what the readers should do next

Attention, Interest, Description, Persuasion, Proof, Close - (AIDPPC) - Write [X] divided into 6 parts each part with it's own instructions

  1. Attention: Get your reader’s attention
  2. Interest: Generate interest and curiosity
  3. Description: Describe the problem, solution and information that provides the reader with more detail
  4. Persuasion: Persuade readers to take action
  5. Proof: Provide proof. Prove they can trust you to deliver
  6. Close: Close with a call to action

Attention, Interest, Credibility, Prove, Benefits. Scarcity, Action, Warn, Now - (AICPBSAWN) - Write [X] divided into 9 parts each part with it's own instructions

  1. Attention – Use either the biggest benefit or problem the product or service can solve.
  2. Interest – Reason why the reader should be interested in what you have to say
  3. Credibility – Reason why the reader should believe in the company
  4. Prove – Prove what the company is claiming is true
  5. Benefits – List them all using bullet points
  6. Scarcity – Create scarcity
  7. Action – Tell the reader precisely what to do after reading
  8. Warn – What will happen if the reader doesnt take action
  9. Now – Motivate the reader to take action now

The 6+1 Formula - Write [X] divided into 6 parts each part with it's own instructions

  1. ContextSecure the context or circumstances by asking and answering the questions; “Who are you? Why are you talking to me?”
  2. AttentionGet the attention of your audience
  3. Desire – Make your readers desire and want a solution to their problem
  4. The Gap – Establish the gap now that the reader knows they have to take some kind of action. This means, explain the consequences of them not taking action
  5. Solution – Offer your solution
  6. Call to Action – End the proposition with a call to action

Tweak result by addition.

  • Insert a statistic or fact to support the argument in this paragraph
  • Insert a relevant quote to add credibility to this article
  • Insert a case study to illustrate the points in this article
  • Insert a relevant image or graphic to add visual appeal to this article
  • Insert a relevant video to add multimedia appeal to this article
  • Insert a relevant example to illustrate the points in this paragraph
  • Add a strong call-to-action to the end of this article
  • Add a transition sentence to smooth out the flow of this article
  • Add a list or bullet points to make this article more scannable
  • Add a question to the beginning of this paragraph to engage the reader
  • Add a personal anecdote to make this article more relatable


Tweak result by subtraction.

  • Revise this paragraph to make it more concise and to the point
  • Rewrite this sentence to make it more engaging and attention-grabbing
  • Edit this paragraph to add more emotional appeal
  • Rewrite this paragraph to make it more persuasive
  • Rewrite this sentence to make it more concise
  • Edit this paragraph to add more descriptive language
  • Rewrite this paragraph to make it more reader-friendly
  • Edit this paragraph to add more credibility and authority
  • Rewrite this sentence to make it more actionable
  • Rewrite this to sound more human like, add some grammatical errors, add parenthesis, use more negation, add one exclamation mark, use bullet-points, avoid repetition, use contractions and interjections. Also add a transition phrase between the paragraphs.

Tweak result by making helping ChatGPT become better.

  • Use the 'Regenerate response' button to get a new generation of the same prompt.
  • Use the thumb up/down button to report feedback.

Researh topics to generate more ideas.

  • Write a list of commonly asked questions about [Service/Product]
  • Write a list of keywords that describe [Service/Product]
  • Write a list of 10-20 related hashtags for [Service/Product]
  • Write a list of 10-20 potential Quora threads for [Service/Product]
  • Write a list of 10-20 potential blogs titles for [Service/Product]
  • Write a list of 10-20 potential YouTube video titles for [Service/Product]
  • Write a list of 10-20 potential podcast channel names for [Service/Product]
  • Write a list of 10-20 potential ebook titles for [Service/Product]
  • Write a list of 10-20 potential webinar titles for [Service/Product]
  • Write a list of 10-20 potential whitepapers titles for [Service/Product]
  • Write a list of 10-20 potential case studies titles for [Service/Product]
  • Write a list of 10-20 potential infographics for [Service/Product]

Use writing assistants & AI detectors to continue tweaking.

Keep at a 5th grade level for best reachability.

The optimal threshold is still unknown.

More resources.

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