How to use ChatGPT parameters for more effective sales copywriting prompts.

Preface: This post is currently meant to be a resource not a guide. We are still playing around with this new technology.

Use parameters to set the tone of the chat thread.

Start a new chat thread and use an elaborate "Act As" prompt such as this one;

Template - I want you to act as an advertiser and sales copywriter and you will draw inspiration from and use lessons taught by other great copywriters like Gary Halbert and David Ogilvy.

You will be asked to write persuasive, clever and compelling direct response messages such as sales pitches and emails using catchy slogans and play on words while always trying to make what or who you’re trying to market appear more valuable than it is in order to convince people it is worth more than it’s priced.

The company that has hired you is [Company Information] and their offer is [Offer Information]

The first task is to [Insert Instructions Here]

Give clear instructions.

Tell it to write something.

Write a cold outbound email to a prospective customer
Write a catchy headline for a new product launch
Write a promotional email to announce a sale
Write a thank-you email for a recent purchase
Write an email drip campaign to nurture leads
Write copy for a new website's homepage
Write 10 possible subject lines for this email
Write 3 subject lines paired with preview text for this email. The subject lines should be humorous and the preview text should be 50 characters or less and deliver straightforward information.
Write three follow-up emails to send to people who don't respond to this email. Ramp up the urgency with each email and make sure the final email lets them know it's our last time reaching out.

Replace the variables in these example prompts with your desired values.

Write a headline for a new [product/service] that highlights its [key benefit/differentiator]
Write a promotional email for a [event/sale/launch] that highlights the [key benefits/discounts] for the customer
Write a landing page copy for a new [product/service] that explains the [key features/benefits] and how it can [solve a problem/improve a process] for the customer
Write a product description for a new [type of product] that focuses on the [key features/benefits] and differentiates it from similar products on the market
Write a script for a [length of time] TV commercial that showcases the [key features/benefits] of a new [product/service] and inspires the viewer to [take action]
Write social media copy for a [event/launch/promotion] that highlights the [key features/benefits] and encourages the audience to [take action]"
Write a blog post about the [key benefits/uses] of a new [product/service] and how it can [solve a problem/improve a process] for the reader
Write a press release for a [event/launch/announcement] that highlights the [key details/differentiators] and provides quotes from relevant stakeholders
Write a case study highlighting the [key results/insights] of a recent [campaign/project]
Write a sales letter for a new [product/service] that explains the [key features/benefits] and includes a strong call to action
Write a speech for a [type of event] that presents the [key points/insights] of a new [product/service] and inspires the audience to [take action]
Write a video script for a [type of product/service] demo that showcases the [key features/benefits] and includes a strong call to action
Write an email drip campaign to nurture leads that includes [number] emails that focus on the [key benefits/features] of a new [product/service] and include calls to action at key points in the campaign
Write a script for a [type of product/service] tutorial video that explains the [key features/benefits] and includes step-by-step instructions for using the product
Write copy for a new website's homepage that clearly communicates the [key message/value proposition] and includes strong calls to action
Write a sales page for a new [type of product/service] that explains the [key features/benefits] and includes a strong call to action
Write a thank-you letter for a recent purchase that includes a [key benefit/differentiator] of the product and encourages the customer to [take action]
Write a testimonial for a new [type of product/service] that highlights the [key benefits/results] experienced by
Write a letter of introduction for a new business that explains the [key services/products] offered and includes a strong value proposition
Write a script for a [type of] podcast episode that introduces the topic and includes [number] key points or takeaways
Write copy for a new social media ad campaign that highlights the [key benefits/features] of a new [product/service] and includes a strong call to action
Write a sales email that introduces a new [product/service] and includes [number] key points or benefits
Write a script for a video explainer that introduces a new [product/service] and includes [number] key points or benefits
Write a LinkedIn post that introduces a new [product/service] and includes [number] key points or benefits
Write a job posting for a new [position/role] that clearly communicates the [key responsibilities/requirements] and includes a strong value proposition
Write a newsletter article that introduces a new [product/service] and includes [number] key points or benefits
Write a script for a product demo video that introduces a new [product/service] and includes [number] key points or benefits
Write a blog post that explains the [key features/benefits] of a new [product/service] and includes real-life examples of how it can be used
Write a media release that announces a new [product/service] and includes [number] key points or benefits
Write a landing page copy for a new [product/service] that explains the [key features/benefits] and includes customer testimonials
Write a script for a video ad that introduces a new [product/service] and includes [number] key points or benefits
Write a sales email that offers a special promotion or discount on a new [product/service] and includes [number] key points or benefits
Write a script for a video testimonial that showcases the [key benefits/results] of a new [product/service] and includes customer quotes
Write a blog post that compares and contrasts a new [product/service] with similar products on the market
Write a press release that announces a new partnership or collaboration and includes [number] key points or benefits

Tell it to write something using a copywriting formula.

Replace [X] with a write instruction.

Attention, Interest, Desire, Action - (AIDA) - Write [X] divided into 4 parts each part with it's own instructions

Attention – Get the reader’s attention
Interest – Interesting and fresh information that appeals to the reader
Desire – Benefits of the offer and proof that it does what you say
Action – Ask for a response

Stop, Look, Act, Purchase - (SLAP) - Write [X] divided into 4 parts each part with it's own instructions

Stop - The headline or opening sentence that grabs the reader's attention
Look - The offer or benefit that makes the reader want to keep reading
Act - The call to action that tells the reader what to do next
Purchase - The guarantee or risk reversal that removes any hesitation or concerns the reader might have about taking action

Qualify, Understand, Educate, Stimulate, Transition - (QUEST) - Write [X] divided into 5 parts each part with it's own instructions

Qualify: Prepare the reader for what they’re about to read
Understand: Show the reader that you understand them
Educate: Educate the reader on the solution to the problem at hand
Stimulate/Sell: Sell your solution to the reader
Transition: Turn your reader from a prospect into a customer

Picture, Promise, Prove, Push (PPPP) - Write [X] divided into 4 parts each part with it's own instructions

Picture – Depict a scenario that gets attention and creates desire
Promise – Describe how the offer will deliver
Prove – Provide support for the offer's promise
Push – Ask the reader to commit

Problem, Amplify, Story, Transformation, Offer, Response (PASTOR) - Write [X] divided into 6 parts each part with it's own instructions

Problem: Explain and identify the problem to the reader
Amplify: Amplify the problem by showing the consequences of not solving it
Story and Solution: Tell a story about someone who solved their problem by using our solution effectively
Transformation and Testimony: Further prove and strengthen your case with real-life testimonials
Offer: Explain what the offer is
Response: End the copy with a call to action explaining what the readers should do next

Attention, Interest, Description, Persuasion, Proof, Close - (AIDPPC) - Write [X] divided into 6 parts each part with it's own instructions

Attention: Get your reader’s attention
Interest: Generate interest and curiosity
Description: Describe the problem, solution and information that provides the reader with more detail
Persuasion: Persuade readers to take action
Proof: Provide proof. Prove they can trust you to deliver
Close: Close with a call to action

Attention, Interest, Credibility, Prove, Benefits. Scarcity, Action, Warn, Now - (AICPBSAWN) - Write [X] divided into 9 parts each part with it's own instructions

Attention – Use either the biggest benefit or problem the product or service can solve.
Interest – Reason why the reader should be interested in what you have to say
Credibility – Reason why the reader should believe in the company
Prove – Prove what the company is claiming is true
Benefits – List them all using bullet points
Scarcity – Create scarcity
Action – Tell the reader precisely what to do after reading
Warn – What will happen if the reader doesnt take action
Now – Motivate the reader to take action now

The 6+1 Formula - Write [X] divided into 6 parts each part with it's own instructions

Context – Secure the context or circumstances by asking and answering the questions; “Who are you? Why are you talking to me?”
Attention – Get the attention of your audience
Desire – Make your readers desire and want a solution to their problem
The Gap – Establish the gap now that the reader knows they have to take some kind of action. This means, explain the consequences of them not taking action
Solution – Offer your solution
Call to Action – End the proposition with a call to action

Tweak result by addition.

Insert a statistic or fact to support the argument in this paragraph
Insert a relevant quote to add credibility to this article
Insert a case study to illustrate the points in this article
Insert a relevant image or graphic to add visual appeal to this article
Insert a relevant video to add multimedia appeal to this article
Insert a relevant example to illustrate the points in this paragraph
Add a strong call-to-action to the end of this article
Add a transition sentence to smooth out the flow of this article
Add a list or bullet points to make this article more scannable
Add a question to the beginning of this paragraph to engage the reader
Add a personal anecdote to make this article more relatable

Tweak result by subtraction.

Revise this paragraph to make it more concise and to the point
Rewrite this sentence to make it more engaging and attention-grabbing
Edit this paragraph to add more emotional appeal
Rewrite this paragraph to make it more persuasive
Rewrite this sentence to make it more concise
Edit this paragraph to add more descriptive language
Rewrite this paragraph to make it more reader-friendly
Edit this paragraph to add more credibility and authority
Rewrite this sentence to make it more actionable
Rewrite this to sound more human like, add some grammatical errors, add parenthesis, use more negation, add one exclamation mark, use bullet-points, avoid repetition, use contractions and interjections. Also add a transition phrase between the paragraphs.

Tweak result by making helping ChatGPT become better.

Use the 'Regenerate response' button to get a new generation of the same prompt.
Use the thumb up/down button to report feedback.

Researh topics to generate more ideas.

Write a list of commonly asked questions about [Service/Product]
Write a list of keywords that describe [Service/Product]
Write a list of 10-20 related hashtags for [Service/Product]
Write a list of 10-20 potential Quora threads for [Service/Product]
Write a list of 10-20 potential blogs titles for [Service/Product]
Write a list of 10-20 potential YouTube video titles for [Service/Product]
Write a list of 10-20 potential podcast channel names for [Service/Product]
Write a list of 10-20 potential ebook titles for [Service/Product]
Write a list of 10-20 potential webinar titles for [Service/Product]
Write a list of 10-20 potential whitepapers titles for [Service/Product]
Write a list of 10-20 potential case studies titles for [Service/Product]
Write a list of 10-20 potential infographics for [Service/Product]

Use writing assistants & AI detectors to continue tweaking.

Keep at a 5th grade level for best reachability.

The optimal threshold is still unknown.

Use this prompt to by-pass detectors.

When it comes to writing content, two factors are crucial, "perplexity" and "burstiness”. Perplexity measures the complexity of text. Separately, burstiness compares the variations of sentences. Humans tend to write with greater burstiness, for example, with some longer or complex sentences alongside shorter ones. Al sentences tend to be more uniform. Therefore, when writing the following content I am going to ask you to create, I need it to have a good amount of perplexity and burstiness. Do you understand?

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